A 20-year-old built a $150K cake startup with AI, without writing code.
Business Insider Gründerszene profiled the vibe-coded backend, the corporate-birthday origin story, and the pivot to VC outreach.
Cold CakedPress
Daymaker in the news.
Coverage, mentions and founder stories about turning cold outreach into hand-delivered moments people actually remember.
Recent coverage
Who has been writing about sending cake instead of another cold email.
Siliconmania.tv
Daymaker, on camera.
The Siliconmania crew broke down the coldcaking playbook and why a physical pitch gets talked about.
He dropped out of law school. Now he sends cakes.
Forbes covered William Lindholm and the founder playbook behind sending cakes to strangers instead of cold emails.
Forget pitch decks, you need pitch cakes.
Sifted wrote about a founder winning investors over with personalised cakes sent to a16z, Sequoia, Index Ventures and more.
7cakes sent5partner meetings
A startup sending cakes to investors.
CNN Türk covered the unexpected way founders are getting attention in Silicon Valley: sending something people cannot ignore.
Before all this, in Sept. 2025, VG, Finansavisen, Ekstrabladet and Aftonbladet covered the story while it was still Jubelbud in Oslo. The story so far
Writing about physical GTM?
We can share founder background, customer examples, cake photos, and the numbers behind why physical outreach cuts through.
covering coldcaking?
Link the canonical guide.
What is coldcaking?The plain-English guide, by William LindholmMake news of your own.
The cakes in these stories got photographed, posted and talked about. Pick who matters and we'll walk yours in.
