Cold CakedAbout
We make outreach impossible to ignore.
Software made reach cheap, and attention rare. So we went the other way: your message, turned into something real, hand-delivered to the desk that matters.
You write a message, a local bakery makes it real, and a real person walks it in. That's it.
Make business feel less like a sequence and more like someone actually cared.
We are not trying to make outreach louder. We are trying to make it more human. Daymaker is what happens when software, local makers, and a little bit of nerve work together.
William LindholmFounder's message, from Oslo
Software made reach cheap. It made attention rare.
Daymaker began as Jubelbud in Oslo. The name means something close to "celebration messenger." The first version helped companies make workplace celebrations effortless, fair, and genuinely meaningful.
The lesson was simple: people remember the moment someone makes the day feel different. That lesson grew into Daymaker. Instead of asking teams to send more cold emails, we help them send something real: a physical object, designed around the recipient, made locally, and delivered by a person.
As we moved from internal celebrations to outbound moments, one operating principle held up everywhere: the more digital the world gets, the more a thoughtful physical gesture stands out.
From Oslo to your prospect's desk.
Four stops so far. The route keeps getting longer.
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Aug. 2025
Started as Jubelbud in Oslo.
The first version helped companies make workplace celebrations less forgettable. It proved that small physical moments could carry a lot of emotional weight.
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Sept. 2025
Nordic media noticed.
The story spread through outlets including VG, Finansavisen, Ekstrabladet, and Aftonbladet as the idea moved from odd experiment to real company.
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Jan. 2026
Selected for Founders Inc.
Daymaker went from Oslo roots to San Francisco intensity, learning how physical moments could become a serious GTM channel.
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2026
Expanding city by city.
The operating model now combines software, bakeries, and hand delivery across key markets, with new coverage added where customers need attention most.
See the zones
The beliefs behind every send.
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Effort is the message.
The object matters, but the signal matters more. A hand-delivered moment says, "we actually thought about you."
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Surprise beats volume.
More touches do not always mean more attention. A single strange, specific, well-timed thing can do what a sequence cannot.
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Real things create real replies.
When something lands on a desk, people show each other. They take photos. They reply because there is a moment to reply to.
Made by local bakers, not a factory.
Every send is brought to life by a trusted bakery near the recipient: fresh, specific, and made by people who take pride in it. Local by design, because that is what makes the moment feel real.
Further reading
More on the ideas behind Daymaker and how a cake turns into a reply.
Make the next touch impossible to ignore.
If someone matters enough to chase, they matter enough to surprise properly. Put something real in their hands.
